Carl Regehr: “Make Right Decisions — FAST.”

Carl Regehr, Untitled, Type Collage in Mixed Media, 4.25" x 5.625", 1982. Out of friendship and appreciation, this piece was given to Rick Valicenti by Robert Vogle (VSA).

Starting in the early 1970s Carl was a professor at the University of Illinois, after a very distinguished career as a graphic designer in Chicago.

Thirst design director, Rick Valicenti tells this story about the late Carl Regehr (1919-1983): “Early on when I was making the move to my own practice I had the occasion to ask Carl what advice he could give me about the graphic design business. Regehr replied: ‘Make Right Decisions — FAST.’ What struck me, [Rick adds] was Carl’s initial statement and pause followed by emphasizing the word ‘fast’ that expressed Carl’s personality and thoughtfulness.”

Carl Regehr’s quote and sketch by Valicenti hangs on Thirst’s refrigerator.